suzannemetin's posterous http://suzannemetin.posterous.com Most recent posts at suzannemetin's posterous posterous.com Wed, 24 Aug 2011 09:43:53 -0700 Why All Great Marketing Contains the Power of the Placebo Effect http://suzannemetin.posterous.com/why-all-great-marketing-contains-the-power-of http://suzannemetin.posterous.com/why-all-great-marketing-contains-the-power-of Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man's neck, groin, chest, and abdomen. The patient's only hope was a new experimental cancer drug called Krebiozen. Three days after initial treatment, the man was out of bed and joking [...]

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Tue, 23 Aug 2011 06:55:56 -0700 How to Build a First-Class Email List in 30 Days — from Scratch http://suzannemetin.posterous.com/how-to-build-a-first-class-email-list-in-30-d-85746 http://suzannemetin.posterous.com/how-to-build-a-first-class-email-list-in-30-d-85746 If you want to quickly build a responsive email list in the next 30 days — especially if you're just starting online and don't have a lot of money — the following strategy can get the job done. Here’s the story: Several years ago, I was struggling to build my email list and nothing seemed [...]

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Tue, 23 Aug 2011 06:55:54 -0700 How to Build a First-Class Email List in 30 Days — from Scratch http://suzannemetin.posterous.com/how-to-build-a-first-class-email-list-in-30-d http://suzannemetin.posterous.com/how-to-build-a-first-class-email-list-in-30-d If you want to quickly build a responsive email list in the next 30 days — especially if you're just starting online and don't have a lot of money — the following strategy can get the job done. Here’s the story: Several years ago, I was struggling to build my email list and nothing seemed [...]

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Mon, 22 Aug 2011 09:12:49 -0700 Mind Control Marketing: How to Quit Begging and Make People Want to Help You http://suzannemetin.posterous.com/mind-control-marketing-how-to-quit-begging-an http://suzannemetin.posterous.com/mind-control-marketing-how-to-quit-begging-an Well, why not? They are the problem, right? Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried: If you ask a [...]

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Thu, 18 Aug 2011 15:35:28 -0700 Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing? http://suzannemetin.posterous.com/is-your-social-media-strategy-stalling-becaus http://suzannemetin.posterous.com/is-your-social-media-strategy-stalling-becaus Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action, you have to actually ask them to take that specific action. But, it seems like social media marketers have either forgotten CTAs, or rejected them altogether. A researcher by the name of Irving Kirsch at [...]

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Thu, 18 Aug 2011 14:32:15 -0700 Three Great Online Marketing Conferences (And Three Ways to Save) http://suzannemetin.posterous.com/three-great-online-marketing-conferences-and-29562 http://suzannemetin.posterous.com/three-great-online-marketing-conferences-and-29562 I took a serious break from speaking after last year's SXSW, because we've got a ton of great stuff coming to you from Copyblogger Media this fall. I needed to keep focused on delivering well ahead of those impending launch dates. But as summer ends and fall kicks in, you can always find me speaking [...]

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Thu, 18 Aug 2011 14:32:08 -0700 Three Great Online Marketing Conferences (And Three Ways to Save) http://suzannemetin.posterous.com/three-great-online-marketing-conferences-and http://suzannemetin.posterous.com/three-great-online-marketing-conferences-and I took a serious break from speaking after last year's SXSW, because we've got a ton of great stuff coming to you from Copyblogger Media this fall. I needed to keep focused on delivering well ahead of those impending launch dates. But as summer ends and fall kicks in, you can always find me speaking [...]

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Tue, 16 Aug 2011 08:13:12 -0700 The Most Dangerous Threat to Your Online Marketing Efforts http://suzannemetin.posterous.com/the-most-dangerous-threat-to-your-online-mark-17134 http://suzannemetin.posterous.com/the-most-dangerous-threat-to-your-online-mark-17134 We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop. It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso. [...]

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Tue, 16 Aug 2011 08:13:09 -0700 The Most Dangerous Threat to Your Online Marketing Efforts http://suzannemetin.posterous.com/the-most-dangerous-threat-to-your-online-mark http://suzannemetin.posterous.com/the-most-dangerous-threat-to-your-online-mark We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop. It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso. [...]

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Mon, 15 Aug 2011 10:05:59 -0700 3 Simple Techniques to Getting Your Message Seen, Heard and Out There into The World http://suzannemetin.posterous.com/3-simple-techniques-to-getting-your-message-s http://suzannemetin.posterous.com/3-simple-techniques-to-getting-your-message-s On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I imagined what our new home would look like. We’d be miles from any neighbors — who all walked straight off [...]

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Thu, 11 Aug 2011 07:35:48 -0700 Introducing the StudioPress Marketplace: Great WordPress Themes from Exceptional Designers http://suzannemetin.posterous.com/introducing-the-studiopress-marketplace-great http://suzannemetin.posterous.com/introducing-the-studiopress-marketplace-great When you’re buying a premium WordPress theme, you have to ask yourself (or someone who knows what they’re doing) real questions about security, stability, SEO, ease of use, ease of updates, and much more. That’s why we created the Genesis framework to be the rock-solid foundation of a smart WordPress site. Then it’s just a [...]

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Wed, 10 Aug 2011 08:37:28 -0700 Why People Don’t Want the “Real” You http://suzannemetin.posterous.com/why-people-dont-want-the-real-you-13618 http://suzannemetin.posterous.com/why-people-dont-want-the-real-you-13618 Everywhere you turn these days, you hear about authenticity. They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers. But it's not necessarily true. Go out and be “real” when you're having a bad day, and people will quickly call you out for not reacting in [...]

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Wed, 10 Aug 2011 08:37:25 -0700 Why People Don’t Want the “Real” You http://suzannemetin.posterous.com/why-people-dont-want-the-real-you http://suzannemetin.posterous.com/why-people-dont-want-the-real-you Everywhere you turn these days, you hear about authenticity. They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers. But it's not necessarily true. Go out and be “real” when you're having a bad day, and people will quickly call you out for not reacting in [...]

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Tue, 09 Aug 2011 10:09:17 -0700 3 Steps to Finding Your True Writing Voice http://suzannemetin.posterous.com/3-steps-to-finding-your-true-writing-voice http://suzannemetin.posterous.com/3-steps-to-finding-your-true-writing-voice As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?” My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!” OK, I’m not really that egocentric. But [...]

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Mon, 08 Aug 2011 08:48:38 -0700 Confessions of a 21st Century Writer http://suzannemetin.posterous.com/confessions-of-a-21st-century-writer http://suzannemetin.posterous.com/confessions-of-a-21st-century-writer It felt like the walls were closing in, the room growing smaller. My heart was hammering hard enough that I could see my pulse against the back of my eyes. I was having trouble breathing, an automatic function that was suddenly requiring conscious thought. Sounds were too loud. Lights were too bright. The lab’s normal [...]

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Fri, 05 Aug 2011 08:29:56 -0700 Grab Our 20-Part Online Marketing Course (It’s Free!) http://suzannemetin.posterous.com/grab-our-20-part-online-marketing-course-its http://suzannemetin.posterous.com/grab-our-20-part-online-marketing-course-its Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation and developing new business? We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge. This 20-part course and email newsletter delivers the techniques and strategies you need to know when marketing online. Find [...]

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Wed, 03 Aug 2011 09:55:46 -0700 The Four “Productivity” Personality Types and How to Write for Each One http://suzannemetin.posterous.com/the-four-productivity-personality-types-and-h http://suzannemetin.posterous.com/the-four-productivity-personality-types-and-h If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect. Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color. If you're writing to that person (and you really have those details correct), your copy will likely [...]

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Tue, 02 Aug 2011 08:33:15 -0700 A Crash Course in Marketing With Stories http://suzannemetin.posterous.com/a-crash-course-in-marketing-with-stories http://suzannemetin.posterous.com/a-crash-course-in-marketing-with-stories Remember learning Greek mythology in school? I'm going to give you one name, and I want you to think about the first image that pops into your head … Hercules. What'd you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon? That, my friends, [...]

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Mon, 01 Aug 2011 07:30:20 -0700 6 Ways to Supercharge Your Writing http://suzannemetin.posterous.com/6-ways-to-supercharge-your-writing http://suzannemetin.posterous.com/6-ways-to-supercharge-your-writing Have you ever gotten so caught up in a deadline (or your own expectations) that writing anything at all felt … uncomfortable? Too often as writers we measure ourselves by our level of productivity. We get so worried about being productive that we forget to enjoy ourselves. Here’s the rub: if you aren't enjoying your [...]

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Thu, 28 Jul 2011 10:45:25 -0700 5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter http://suzannemetin.posterous.com/5-reasons-why-all-freelance-writers-should-le http://suzannemetin.posterous.com/5-reasons-why-all-freelance-writers-should-le When was the last time you wrote something with the intent to specifically motivate your readers to take action? Admit it or not, we’re all in the same game. Whether you want someone to buy your product, join your email list, retweet or +1 your post, you're doing one thing — leading your audience down [...]

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