How the Art of Screenwriting Can Make You a Better Web Writer

One of the most useful lessons I’ve learned about writing engaging content came from studying screenwriting. It’s that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped. Audiences don’t like fluff or irrelevance. Write like that and you won’t keep their attention. And [...]

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12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?” Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet. Loads of it. If your [...]

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How To Keep Kevin Costner From Ruining Your Blog and Business

In the Internet Marketing for Smart People radio show finale to season one, Brian refers to “Kevin Costner Syndrome”, a condition that affects a number of bloggers, marketers, and entrepreneurs. If you saw Costner’s 1989 blockbuster “Field of Dreams,” you remember the line from the film: If you build it, they will come. It was [...]

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Help Us Defeat Breast Cancer

On August 5-7, fellow Copyblogger Media partner Brian Gardner (founder of StudioPress) and his wife Shelly will be walking 60 miles in the Susan G. Komen 3-Day for The Cure in Chicago. This is Brian’s tenth year walking, and in that time he’s raised more than $60,000 to fight breast cancer. And he’s not even [...]

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How to Sell Like Steve Jobs

It's a simple formula. To convert readers into buyers of your product, you must provide them with: Jaw-droppingly relevant benefits Reasons they can give to their spouse If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial [...]

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