Why Split-Testing is Like Sex in High School

Everybody's talking about it. Most of it is rumor, hearsay, and innuendo … We idolize the exploits of the people that we look up to, and try to skirt the mention of our own experiences (and shortcomings). No, I'm not talking about sex — I'm talking about split-testing. What does split-testing have to do with [...]

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How to Create World-Class Content by Never “Writing” Again

Sitting at your desk, “grinding it out” is so last century. Thing is, that didn’t work real well last century either. Writing content that grips, moves, and sells is not about pulling inspiration out of the sky. You don’t need to sweat blood in order to come up with great stuff. If you want to [...]

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Is Google the Ultimate Content Marketing Platform?

As we've said around here a few hundred times, smart social media marketing is actually content marketing. Why? Because people love to share content on social networks. If that content is yours, you're being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you [...]

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How the Art of Screenwriting Can Make You a Better Web Writer

One of the most useful lessons I’ve learned about writing engaging content came from studying screenwriting. It’s that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped. Audiences don’t like fluff or irrelevance. Write like that and you won’t keep their attention. And [...]

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