Why All Great Marketing Contains the Power of the Placebo Effect

Back in the 1950s, a bedridden man faced certain death from cancer of the lymph nodes. Tumors the size of oranges had invaded the man's neck, groin, chest, and abdomen. The patient's only hope was a new experimental cancer drug called Krebiozen. Three days after initial treatment, the man was out of bed and joking [...]

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How to Build a First-Class Email List in 30 Days — from Scratch

If you want to quickly build a responsive email list in the next 30 days — especially if you're just starting online and don't have a lot of money — the following strategy can get the job done. Here’s the story: Several years ago, I was struggling to build my email list and nothing seemed [...]

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Mind Control Marketing: How to Quit Begging and Make People Want to Help You

Well, why not? They are the problem, right? Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried: If you ask a [...]

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Is Your Social Media Strategy Stalling Because You’re Not Doing This One Thing?

Marketers of most stripes know how important and powerful calls-to-action are. If you want someone to take a specific action, you have to actually ask them to take that specific action. But, it seems like social media marketers have either forgotten CTAs, or rejected them altogether. A researcher by the name of Irving Kirsch at [...]

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Three Great Online Marketing Conferences (And Three Ways to Save)

I took a serious break from speaking after last year's SXSW, because we've got a ton of great stuff coming to you from Copyblogger Media this fall. I needed to keep focused on delivering well ahead of those impending launch dates. But as summer ends and fall kicks in, you can always find me speaking [...]

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The Most Dangerous Threat to Your Online Marketing Efforts

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop. It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso. [...]

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3 Simple Techniques to Getting Your Message Seen, Heard and Out There into The World

On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I imagined what our new home would look like. We’d be miles from any neighbors — who all walked straight off [...]

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